firstgen flourish

STRATEGIC BRAND DESIGN | CONTENT STRATEGY | CONTENT CREATION

FirstGen Flourish is dedicated to supporting first-generation individuals as they navigate new spaces, whether in education, the professional world, or personal growth. Founded by Andrenna Hidalgo Berggren, a neurodivergent Latina and lawyer "Lawtina," the brand offers advice and resources to help others overcome barriers and thrive on their unique paths.

the challenge

Andrenna came to RKC looking for a brand and content strategy, but it quickly became evident that a full rebrand was necessary to better align with her goals. The brand needed a fresh look that would resonate with its audience of first gens.

the solution

In addition to a brand and content strategy, RKC provided a complete rebrand, including new logo development, typography, a color palette, mood board, and social media templates. These elements were all thoughtfully designed to reflect her brand’s mission and future direction.

logo

development

strategy before

the refresh

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