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the founder, quani b.
BRAND RESEARCH | CONTENT CREATION
Soft Rows is a multicultural hair brand on a mission to celebrate and prioritize textured hair through innovative, high-performance formulas. Founded by Dr. Quani Burnett, the brand is deeply rooted in cultural beauty rituals and is designed to empower individuals to embrace their natural textures without compromise.
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the challenge
As a participant in Sephora’s 2024 Accelerate Program, Quani was charged with stepping up Soft Rows' social media game before the big launch. Quani came to RKC for social graphics that weren’t just pretty but were strategically designed to boost brand awareness with styles and elements that matched the direction her brand is going.
the solution
RKC created reusable feed and story templates that could be used across Soft Rows’ social platforms. These templates were designed with styles and elements that aligned with the brand’s vision.
feed brand templates
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in action
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template
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